Nate brought Plume’s video production and truncated timeline to Ryan Scobey, Head of Production at Assemble. “The turnaround was three to four weeks, but nothing we haven’t seen before. Plume had a good idea of what they needed and I already knew our talent network would have some great options for what they were looking for."
To start, three directors were curated for Plume to choose from, “We provided Nate with a couple strong options that brought a few different styles to the table and one who seemed to check every box Plume asked for. When they got back to me having selected that director, I knew they were going to be happy with the final product.” With a director selected, Ryan moved quickly to get Plume and the director in touch to kick off pre-production.
“The Assemble team and director we chose were complete professionals. Right from the beginning I felt comfortable to let them take the wheel,” Nate recounted about the earlier days of the production. “The director absolutely understood our brand and was the perfect fit for what we were looking for.” With everyone on the same page, Ryan and Plume’s hand-picked director were off to the races, scheduling the shoot just a week and a half later.
The shoot came and went like a breeze according to Nate, “The set was full of video production professionals and the director was in complete control. I was able to sit back and supervise the branding aspects without feeling the need to be over their shoulder.” Nate added, “I also appreciated how receptive our director was to new ideas, he’d give any suggestion honest consideration without letting the set lose momentum.” Ryan elaborated more on Plume’s involvement, “Plume was extremely collaborative and understood how to work with our team on a time crunch. They were an ideal client to work with.”
After getting the entire video shot in one day, the director got to work on a first cut with delivery scheduled later in the week. A few days later and Nate had this to say; “a first cut can sometimes be difficult if it’s too far from what you’re looking for, you may be looking at a long post process if so. But after getting the first cut from the director, it was truly 90% of the way there, something we rarely ever see.” With a fast approaching deadline and animation to incorporate into the video, having a finished edit was critical to delivering the project on time. The director understood what Plume was looking for and by shooting for it on set, they were able to deliver a final cut less than a week later after only a handful of notes.