Did you know AdWords can help promote your video content on YouTube and its thousands of official partners? And did you know that you won’t pay for your ads unless someone watches at least 30 seconds of it or engages with the ad in some way?
These are only few of the many benefits AdWords for video brings to the table. In other words, if you’re serious with your video marketing efforts, AdWords for video should not be left unexplored. In this blog post, we’ll go over the basics of effectively combining YouTube and AdWords to produce great results.
Advertiser Playbook by YouTube
YouTube often updates its ‘Advertiser Playbook’, a useful and detailed guide to using and combining YouTube and AdWords in order to build big audiences on YouTube and drive more traffic to your website. Although it covers a lot more than just the advertising element of video marketing, it’s still a great reference for beginning and advanced video marketers.
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How AdWords for Video Works
Why would people be interested in your AdWords ads?
People don’t always exclusively navigate to YouTube for entertainment purposes, sometimes they want to learn something new or expand on knowledge they already have. As long as you make sure your ad contains valuable information in some form, your ad should be effective.
Now that we understand why people are interested in valuable ads, let’s move on to how AdWords for video works.
AdWords for video positions the video where people are already searching, or looking, for related content. Your ad can be displayed on YouTube search results, related videos, YouTube overlay, and on the Google Display Network, which is a collection of tens of thousands of websites partnered with Google, YouTube, and other Google subdivisions. This might sound straightforward, but this does not guarantee success yet.
How To Make People Watch Your Ads
Of course, AdWords for video gives you a great opportunity for effective video marketing, but you have to make sure that people click on and interact with your ad.
First of all, like we mentioned earlier, you have to make sure that your video content contains valuable information. People have to see that it’s not a one-way street, and that you actually create value for them.
Second, streamline and optimize your ad headline and description. Use personal words like ‘you’ and ‘your’, and include call-to-action words like ‘watch’ and ‘learn’. Additionally, make sure your headline and description are direct and straight-to-the-point.
Lastly, set an effective display URL, the web address your viewers will see in most formats. It’s best to use your business’ website. Set your destination URL to your business’ website as well. This is the web address your viewers will be directed to when they click on the video.
So there you have it, the basics of using AdWords for video. Now you know what AdSense for video is, how to use it, and how to effectively make people click on your ads.