id you know
AdWords can help promote your video content on YouTube and its thousands of
official partners? And did you know that you won’t pay for your ads unless
someone watches at least 30 seconds of it or engages with the ad in some way?
only few of the many benefits AdWords for video brings to the table. In other
words, if you’re serious with your video marketing efforts, AdWords for video
should not be left unexplored. In this blog post, we’ll go over the basics of
effectively combining YouTube and AdWords to produce great results.
often updates its ‘Advertiser Playbook’, a useful and detailed guide to using
and combining YouTube and AdWords in order to build big audiences on YouTube
and drive more traffic to your website. Although it covers a lot more than
just the advertising element of video marketing, it’s still a great reference
for beginning and advanced video marketers.
people be interested in your AdWords ads?
People don’t always exclusively navigate to YouTube for
entertainment purposes, sometimes they want to learn something new or expand on
knowledge they already have. As long as you make sure your ad contains valuable information in some form, your
ad should be effective.
Now that we understand
why people are interested in valuable ads, let’s move on to how AdWords for
AdWords for video positions the video where people are already searching, or
looking, for related content. Your ad can be displayed on YouTube
search results, related videos, YouTube overlay, and on the Google Display
Network, which is a collection of tens of thousands of websites partnered with
Google, YouTube, and other Google subdivisions. This might sound
straightforward, but this does not guarantee success yet.
AdWords for video gives you a great opportunity for effective video marketing,
but you have to make sure that
people click on and interact with your ad.
all, like we mentioned earlier, you have to make sure that your video content
contains valuable information. People have to see that it's not a
one-way street, and that you actually create value for them.
streamline and optimize your ad headline and description. Use personal words
like ‘you’ and ‘your’, and include call-to-action words like ‘watch’ and
‘learn’. Additionally, make sure your headline and description are direct and
an effective display URL, the web address your viewers will see in most
formats. It’s best to use your business’ website. Set your destination URL to
your business’ website as well. This is the web address your viewers will be
directed to when they click on the video.
So there you
have it, the basics of using AdWords for video. Now you know what AdSense for
video is, how to use it, and how to effectively make people click on your ads.