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Marketing
How Audiovisual Stimuli Boost Your Sales
Aug 8, 2017
I

n 1941, the first commercial ever shown on American television aired right before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. This happened during a time when color television didn't even exist yet. Newspapers started panicking as they realized that TV commercials formed a real threat to their success.

But can we really blame them?

The audiovisual nature of television was an excellent opportunity for advertisers to try a completely new form of advertising. Up until this day, few have regretted that decision.

The following years more and more people gained access to television and, therefore, television’s reach and influence grew exponentially. Television evolved to be a mainstream platform that nobody could ignore.

As a result, advertising through video quickly turned into an effective and valuable form of advertising.

The Problem

Let’s fast forward to the 90s.

A game changer has just made its presence known to the general population: the internet. The term ‘game changer’ is an understatement… it was a game changer of unprecedented size. The rise of social platforms such as Facebook brought endless possibilities. Suddenly, all companies and individuals could make themselves visible on the internet, without paying a single penny.

The only question some companies had, was “how do we keep our heads above water now that more and more companies are riding this internet wave?” After all, the consumer suddenly had an endless stream of information and content.

Eventually, even the way we took in all this information and discovered all this new content changed. We started to use devices we now know as smartphones and tablets. The media landscape continued to involve.

 So… how do we keep our heads above water in this saturated market?

 

The Solution

We need to focus on presenting our content in an efficient manner. Content needs to be attractive and easy to digest. It must stimulate the senses without the consumer having to make a lot of effort. In other words, it must eliminate, or at least simplify, the thinking process. This exact result is offered by audiovisual content, a.k.a. video marketing.

The facts do not lie. Video content is extremely popular.

Did you know that video content already represents 74% of all internet traffic? Or that Cisco projects it will represent 80% of all internet traffic by 2019?

Video content is inevitable in today’s world.

It's not just YouTube anymore. Every day, millions of hours of video content is being viewed and uploaded to Facebook. Also, it’s important to note that just like Google’s algorithm, Facebook’s algorithm classifies video content as high quality content.

Another indicator of the increasing interest in video content is the fact that more and more types of video content are being released, such as 3D video content, virtual reality, live videos, and 360-videos, just to name a few. It further emphasizes the current fixation on video content.

Future Projections

Think of video marketing as a flower that has just begun to bloom: it already looks beautiful, but video marketing is not even close to its peak yet. It will only become more important in the next five years.

Even Mark Zuckerberg projects that Facebook will almost exclusively consist of video content five years from now.

So, why is video content so successful?

Audiovisual stimuli has a very stimulating effect on the human brain. Video content is processed many times faster than text. In other words, we don’t have to put in a lot of effort to watch and retain information shown to us through video content. And of course marketers and advertisers use this knowledge to their advantage.

By now it should be clear that many companies consider video marketing to be an essential part of their marketing strategies and that it should not be underestimated.

Written by
Assemble
Assemble Team