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Marketing
8 Reasons Why Video Marketing is Important
Aug 1, 2017
I

f you've ever thought about adding video content to your marketing arsenal, now’s the time to do it. Video is an untapped channel of content marketing that will enjoy a significant boost in 2017. According to statistics released by Brafton.com, online video content will account for 74% of all web traffic in 2017.

In other words, if you don’t already have a video marketing strategy created for your website, social media, and/or product, you’re missing out on a very valuable opportunity to connect with your audience.

But why is video marketing enjoying such a surge in popularity?

Keep reading to learn about the eight biggest reasons why businesses are starting to lean more towards video marketing.

1. Over fifty percent of people consume video content online every day.

This indicates that discovering and watching videos on platforms like Facebook and YouTube is starting to become a routine for more people every day.

Just ask yourself the following question: how many times a day do you open up Facebook just to scroll down your timeline?

Likely at least once, and perhaps a lot more. Every time you scroll down your timeline, chances are you will spot numerous videos while doing so. If one of those videos looks interesting to you, you will most likely open it.

You are one of the millions of people doing this. It means that platforms like Facebook and YouTube are gold mines for marketers, especially if they decide to focus their attention on video marketing.

2. Shoppers who view video are almost twice as likely to purchase than non-viewers.

In 2015, Animoto found that video content made viewers 1.87 times more likely to buy the product than non-viewers. Initially, you may raise an eyebrow when trying to figure out the production and marketing costs for your product video but think about it this way… production and marketing costs are tiny compared to a 1.87 times increase in sales. 

3. YouTube has over a billion users, almost one-third of all people on the Internet.

YouTube is an absolutely huge marketing platform. Many people browse videos on YouTube almost every day, or even multiple times a day. YouTube might seem like a video hosting platform filled with random videos, but it’s up to you to give your video purpose.

And if you do, YouTube instantly becomes a valuable platform for video marketing. Things are only getting better in 2017, more people are starting to prefer video hosting websites like YouTube over cable TV. That means even more traffic by the end of this year.

 

4. One hundred million hours of video are watched every day on Facebook.

Most people use Facebook to find new things or to explore. You have most likely experienced this behavior as well when you scroll down your timeline with the intention to find something worth reading or watching, and you keep scrolling until you find it.

Why not give people something interesting? Make them stop scrolling and, most importantly, make them click on your video.

 

5. Six out of ten people prefer online video platforms to cable TV.

I mentioned it earlier; more people are starting to prefer video hosting websites like YouTube over cable TV.

Why?

Because exploring all kinds of video content online is getting easier every year. A few new additions to the online video content arsenal are 360-degree videos, virtual reality videos, live videos, on-demand video content, and alternatives to cable TV. In other words, the Internet now offers more than cable TV.

 

6. Fifty-two percent of global marketers consider video to be the form of online content with the greatest ROI.

According to statistics released by reelnreel.com in 2015, more than half of all global marketers experience the greatest ROI with online video content.

Numbers don’t lie.

 

7. Forty-six percent of marketers plan to add Facebook video to their content strategy in the next year.

This is a statistic released by Hubspot in 2017. As you can see, you will not be the only one riding the wave. With that being said, don’t get left behind.

 

8. Assemble makes it easy for you to get your video marketing started

 Now, we know all this new information might be a little bit overwhelming, and you are probably wondering, how do I get started with video marketing?

Don’t worry, we've got you covered. Our company, Assemble, simplifies the endless search for a suitable production team with our intelligent video producing platform: after you submit a project to us, we'll find, screen, and curate creative talent for you.

In addition to saving time and money by eliminating the endless search for a production team, we also offer an instant quote section on our website (www.assemble.tv). By using the instant quote function, you know exactly how much you’ll be paying for your video project.

Now that you're aware of the importance of video content as a marketing tool in today’s world, it’s up to you to get your feet wet and ride the wave.

Written by
Assemble
Assemble Team