ever thought about adding video content to your marketing arsenal, now’s the
time to do it. Video is an untapped channel of content marketing that will
enjoy a significant boost in 2017. According to statistics released by Brafton.com,
online video content will account for 74%
of all web traffic in 2017.
words, if you don’t already have a video marketing strategy created for your
website, social media, and/or product, you’re
missing out on a very valuable opportunity to connect with your audience.
But why is
video marketing enjoying such a surge in popularity?
to learn about the eight biggest reasons why businesses are starting to lean
more towards video marketing.
This indicates that discovering and watching videos on platforms like Facebook
and YouTube is starting to become a routine for more people every day.
yourself the following question: how many
times a day do you open up Facebook just to scroll down your timeline?
Likely at least once, and perhaps a lot more. Every time you
scroll down your timeline, chances are you will spot numerous videos while
doing so. If one of those videos looks interesting to you, you will most likely
You are one
of the millions of people doing this. It means that platforms like Facebook and
YouTube are gold mines for marketers, especially if they decide to focus their
attention on video marketing.
Animoto found that video content made viewers 1.87 times more likely to buy the
product than non-viewers. Initially, you may raise an eyebrow when trying to
figure out the production and marketing costs for your product video but think
about it this way… production and marketing
costs are tiny compared to a 1.87 times increase in sales.
an absolutely huge marketing platform. Many people browse
videos on YouTube almost every day, or even multiple times a day. YouTube might seem like a video hosting platform filled with random videos, but it’s up to you to give your video
And if you
do, YouTube instantly becomes a valuable platform for video marketing. Things
are only getting better in 2017, more people are starting to prefer video
hosting websites like YouTube over cable TV. That means even more traffic by the
end of this year.
Most people use Facebook to
find new things or to explore. You have most likely experienced this behavior
as well when you scroll down your timeline with the intention to find something
worth reading or watching, and you keep scrolling until you find it.
Why not give
people something interesting? Make them stop scrolling and, most importantly,
make them click on your video.
it earlier; more people are starting to prefer video hosting websites like
YouTube over cable TV.
exploring all kinds of video content online is getting easier every year. A few
new additions to the online video content arsenal are 360-degree videos,
virtual reality videos, live videos, on-demand video content, and alternatives
to cable TV. In other words, the Internet now offers more than cable TV.
statistics released by reelnreel.com in 2015, more than half of all global
marketers experience the greatest ROI with online video content.
This is a
statistic released by Hubspot in 2017. As you can see, you will not be the only
one riding the wave. With that being said, don’t get left behind.
Now, we know
all this new information might be a little bit overwhelming, and you are
probably wondering, how do I get started with video marketing?
we've got you covered. Our company, Assemble, simplifies the endless search for a
suitable production team with our intelligent
video producing platform: after you submit a project to us, we'll find,
screen, and curate creative talent for you.
to saving time and money by eliminating the endless search for a production
team, we also offer an instant quote
section on our website (www.assemble.tv). By using the instant quote
function, you know exactly how much you’ll be paying for your video project.
Now that you're aware of the importance of video content as a marketing tool in today’s
world, it’s up to you to get your feet wet and ride the wave.