rapidly growing social media platform, is a multifunctional and innovative tool
for marketers. Besides helping comical pets and food enthusiasts come to fame,
it also serves to benefit companies. Instagram reports that about 200 million
users a day use this feature, and its use is expected to rise (Forbes, 2017). It’s
successful in advertising to large masses; Nike was able to use the app to
generate 800 million views within 24 hours (AdAge, 2016). Undoubtedly,
Instagram stories are a quick and simple way of keeping consumers up to date on
products and services.
What makes this
feature so successful? Instagram stories give consumers a fresh view of the
company. Moreover, Instagram uses algorithms to attract the right audience for
a specific company. Finally, stories are a time efficient method for
advertising. With all these qualities, stories are very effective in
of the greatest assets of Instagram stories is their charm. There are endless
ways to customize and share content. Currently, Instagram offers Boomerang,
stickers, geotags, filters, and live video. Specifically, Boomerang is an up to
date way of creating quirky, repeated short clips. The other tools also enhance
photos and videos with aesthetic hues, which make content seem unique and in
style. Even though the mentioned features make it easy to quickly and
efficiently produce videos for Instagram stories, you really stand out when you
work with a professional production company and actually spend time creating a
content strategy. Many people are using Instagram stories, so think of unique and creative ways to deliver your stories to stand out from the crowd.
its creative appeal, Instagram stories benefit marketers by directing the right
people to their content. The homepage of Instagram, or its discover page, uses
user information, including accounts they follow and posts they view, to
recommend accounts. Once a user follows a business, every story the company
posts will automatically appear at the top of the user’s app. Additionally,
Instagram stories allow verified users to add direct links in their stories.
This element draws users to company websites with ease. User engagement will
increase and improve when marketers are able to utilize an enjoyable app to draw
traffic to their site. This feature is especially
important, since there are 700 million active and regular Instagram users, per
month, and it has been predicted that about 50% of all social media users will
be using the app by the end of 2017 (Forbes, 2017). Certainly, Instagram’s
systematic method of attracting users, with its large following, makes it a
secure platform for marketing.
Instagram stories offer marketers a fast way of producing quality content.
Unlike extensively planned newsletters, television commercials, and magazine
advertisements, the app allow for a quick means of endorsement for the average marketer. This allows advertisers to easily communicate information, show upcoming products, and remind buyers of their services.
world of social media is growing, and for advertisers to stay current, they
must utilize versatile technologies. The success and projected growth of
Instagram stories make it a major tool for advertisers.